You’re in the grocery store and you have to decide between the $2.29 box of store brand cereal and the $4.99 name brand. Which one do you go for? With the store brand, you’ll save $2.70, but it might not taste as good. The name brand costs more, but you know what it tastes like and you know you won’t be disappointed. What’s the solution? Buy both and do a taste test.
When you get home put a small amount of one cereal in a bowl with a slip of paper under it with the letter A. In a second bowl put the second cereal and label it B. Put both boxes out of sight and be certain to remember which cereal is which. Then call the person to the table that eats this all the time. Ask him to taste both and choose his favorite A or B. Do not give any hints. In fact, do not even tell him what type of cereal it is. Most likely he will not be able to taste a difference. If that happens, buy the store brand and save money. If he balks when he sees a no name brand box, remind him that he could not taste the difference. If he prefers the name brand, you won’t mind buying it because the taste justifies the cost.
Is this a big to do about nothing? Perhaps, but if you have a strict food budget and your family eats a lot of cereal then saving $2.70 on a few boxes every week is significant. You can do this with any food, snack or beverage. You'll be amazed how often the cheaper store brand tastes just as good as the name brand you have been buying for years. The advertising sold you not the taste.
The next time you’re in the store deciding between brands, buy both and let your taste buds decide for you.
Cooking is easier than you think and you and your family are worth the time and effort it takes.
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